Find Your Unique Competitive Advantage

"Culture beats strategy."

"Culture limits and determines strategy." 

"Culture eats strategy for breakfast."

"Functional silos will defeat your organization AND your best employees."  

~attributed to Edgar Schein, Peter Drucker, and other leaders (Kim MacDonald:)) at different times and places. 


“These quotes should be painted on the inner offices of every entrepreneurial leader.  The fact is, we have seen it, we have all felt it.  We know when culture and strategy are working together and when they aren't."   

        ~Owner and strategic leader, Kim MacDonald.

Kim's passion is helping organizations build strong internal and external adaptability.  The important relationships between workplace culture and strategy, competitive advantage and effective change management form the basis of our work with clients.  Check out our services below.

Evidence-based Work

The research shows that a leader's highest and best use of time, effort and action is in building and linking business strategy to an inclusive, high-trust culture.   

What We Do and How We Do It

Services and Clients


We offer a new standard in critical thinking.  Your strategy, internal culture and the dynamics of the market are continuously impacting your business and your team's ability to do their best work.  You want growth and change.  We know how to get you there.  Our aim is to create and inspire the conditions so that your team can work on shared goals.  Our top services:  


  • Create a new strategic plan or business plan.
  • Develop a game plan for an opportunity.
  • Create a plan to implement or adapt to a major change.
  • Create an action plan to launch a project.
  • Engage and consult with stakeholders.

Consulting Services:

  • Business Strategy
  • Market Expansion 
  • Culture Change
  • Market Positioning
  • Competitive Analysis
  • Customer Analysis
  • Brand Development 
  • Marketing Strategy
  • Major Customer Acquisition
  • Investor Attraction
  • Communication and Engagement  

Workshops and Training: 

  • Adaptive Leadership for Cultivating Change
  • Culture Leadership for Industry-Society 4.0 and 5.0
  • Communication Skills
  • Market Positioning for Entrepreneurs
  • Marketing Skills for Marketing and Non-Marketing Managers
  • Strategic Planning Skills
  • Lunch & Learns on Culture, Trust and Motivation

EI Assessment: EQ-i 2.0 Emotional Intelligence Assessment and Coaching

Working with Us


Our service starts with a conversation.  You know your business.  You know what you are trying to change.  We have the process, experience, workshops and tools.  We talk through an approach that fits your challenge or opportunity.  We also provide a scope of work to help you make your decision.  Once the project is approved, we develop a straightforward contract, sign required non-disclosure agreements, hold a kick-off meeting and begin the work.  If the assignment requires one of our partners, we include them in the scope of work with your approval.  

Our Sustainability Commitment:

We believe that we do not have to choose between economic growth and the environment.  We commit to environmentally-sensitive practices in the administration of our business.  We also commit to operating in both a socially and environmentally-conscious manner in our work with clients and partners.



MacDonald & Associates is led by Kim MacDonald, a business growth and marketing strategist, change specialist and workplace educator. 

Kim is a 2x entrepreneur, with over 20 years of consulting, strategy and organizational behaviour expertise from work in 17 industry sectors.  She brings a motivating approach and high-level of client communication and collaboration to all assignments.  She has deep subject matter expertise in business growth and change, market advantage, culture development, team dynamics and engagement.  


As a sole proprietor, Kim works in partnership with like-minded independent consultants and company partners in business restructuring, financial analysis, data visualization, process improvement, and other niche specialities if and when needed.

Check out Kim's profile by following the link below.

Find out more about Kim.