Find Your Unique Competitive Advantage

"Culture beats strategy."

"Culture limits and determines strategy." 

"Culture eats strategy for breakfast."

"Functional silos will defeat your organization AND your best employees."  

~attributed to Edgar Schein, Peter Drucker, and other leaders (Kim MacDonald:)) at different times and places. 


“These quotes should be painted on the inner office of every entrepreneur, every investor in a business takeover or merger, every family-business owner, and every leader in the public sector, higher education, not-for-profit or social enterprise sectors.”   ~Owner and strategic leader, Kim MacDonald.

The important connections between workplace culture, strategy, competitive advantage and effective change management form the foundation of MacDonald & Associates work with clients.

Trust Matters

Kim's passion is helping organizations transform and grow and remain agile, innovative and competitive.  Any team member she brings to your project is creative and practical, positive and motivating.  She knows how to build trust quickly with your team.  Check out Kim's Blog by clicking the find out more link.

Find out more.

Evidence-based Work

Owner, Kim MacDonald, states that the  "highest and best use of leadership time, effort and action" is in building and linking business, marketing and brand strategies and your unique, positive and productive organizational culture.  

Kim brings to every strategy project a deep understanding of the relationships between leadership, team trust, behaviour, innovation and internal culture.  She creates a plan that will help you track how the changes you make impact results.   

What We Do and How We Do It

Services and Clients


We offer a new standard in critical thinking. We combine culture and competitive analysis and your unique market alignment as the starting place for understanding your business. You want growth and change.  We know how to get you there.

We are a boutique consulting and training company that works with clients who want to:

  •  Achieve business goals faster and with better results. 
  • Create an energized, positive and motivated team. 
  • Build a unique competitive advantage that can't be easily replicated.
  • Connect their internal culture and brand in a deeper way with their external markets and communities.


  • EQ-i 2.0 Emotional Intelligence Assessment and Coaching (for Individuals and Teams)
  • Strategic Plans for Action 
  • Group Facilitation 
  • Team Development Off-sites
  • Strategies for Culture Change
  • Brand Identity 
  • Brand and Culture Alignment Plans
  • Community and Stakeholder Engagement
  • Marketing Strategies
  • Competitive and Environmental Analysis
  • Major Customer Acquisition Plans
  • Business Expansion and/or Diversification Strategy
  • Investment Attraction Readiness Plans
  • Communication Plans 
  • Custom Leadership Training

Working with Us


Our service starts with a conversation. You know your business.  You know what you are trying to change.  We have the process, experience, workshops and tools.  We talk through an approach that fits your challenge or opportunity.  Depending on the services you need and the nature of the assignment, we detail what would be included in a proposal and/or scope of work and workplan. 

Once we understand the scope and estimated budget, and you decide to move forward, we develop a more detailed description of the services and timeline. If the assignment requires a component of another related service, we bring in one of our partners, and include them in the scope of work with your approval.  Once agreement is reached on the assignment, we develop a straightforward contract, sign required non-disclosure agreements, hold a kick-off planning meeting and begin the work.  

Our Sustainability Commitment:

We believe that we do not have to choose between economic growth and the environment.  We commit to environmentally-sensitive practices in the administration of our business.  We also commit to operating in both a socially and environmentally-conscious manner in our work with clients and partners.



MacDonald & Associates is led by Kim MacDonald, a business growth strategist, change specialist,  marketing and brand expert and workplace leadership skill educator. 

Kim is a 2x entrepreneur, with over 20 years of consulting, strategy and organizational behaviour expertise from work in 17 industry sectors.   She brings a motivating approach and high-level of client communication and collaboration to all assignments.  She has deep subject matter expertise in team dynamics and employee and stakeholder engagement.  


As a sole proprietor, Kim works in partnership with like-minded independent consultants and company partners in business restructuring, financial analysis, data visualization, process improvement, and other niche specialities if and when needed.

Check out Kim's detailed profile by following the link below.

Find out more about Kim.